Inside Cinema – Mario Boucher on the concept of “Duelity” in today’s modern action https://t.co/4knH1DxBlh
Cleopatra, 20th Century-Fox’s well-publicized epic starring Elizabeth Taylor, was the most popular movie of 1963/64… even though history informs us the movie was a failure. Presented here in commemoration of the golden anniversary of it premiere, and its recent Blu-ray release, is a (work-in-progress) list of the film’s original theatrical roadshow engagements in the United States and Canada. These engagements of Cleopatra were shown exclusively in major cities prior to the film being given a traditional nationwide release and included reserved seating with an advanced admission price with an average of ten scheduled showings per week. Much like a Broadway production, these presentations included an overture, intermission, entr’acte and exit music. The roadshow engagements were presented in 70-millimeter and six-track stereophonic sound. As well, souvenir programs were sold.