History, Legacy & Showmanship

“[Batman Returns is] the first auteur superhero movie. I think the execs at Warners realized that you just let Tim Burton alone and let him make a Tim Burton movie and people will see it in droves.” — Danse Macabre: 25 Years of Danny Elfman and Tim Burton author Jeff Bond

The Digital Bits and History, Legacy & Showmanship are pleased to present this retrospective commemorating the silver anniversary of the release of Batman Returns, Tim Burton’s follow-up to the immensely popular 1989 Dark Knight adventure, starring Michael Keaton, Danny DeVito and Michelle Pfeiffer. [Read on here...]

“It has the personality not of a particular movie but of a product, of something arrived at by corporate decision.” — Vincent Canby, The New York Times

Blockbuster. Juggernaut. Game Changer.

The event, or tentpole, film was taken to new heights during the summer of 1989, and the industry hasn’t been the same since. Sure, there were hits — and megahits — before, but everything this did was new, unorthodox or amplified: mass-saturation marketing, title-less posters, narration-less trailers, loads of tie-in merchandise, dual soundtrack release, one-day-early sneak-preview screenings, anti-piracy electronic-coded release prints, shattered box-office records, home-video release while still in theaters, franchise. [Read on here…]

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