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page updated: 9/14/07



CEA DVD Player Sales

The following chart tracks monthly DVD player sales, back to the format's launch in March '97. Note that sales data from the current month is not included in this chart, until all of the weekly sales data for the month has been reported (you'll find the current month's sales figures listed separately, below). Please note that numbers indicate sales of players from manufacturers to U.S. retailers only (Canadian sales are estimated at end of graph). LD Combo players are included in these figures, but DVD-ROM drives and DVD-capable PlayStation 2 systems are not. The numbers also include Divx players - CEA does not break them out. This chart is updated monthly. All sales data is courtesy of the Consumer Electronics Association (formerly CEMA), and is used with permission.

DVD Player Sales History (since format introduction)
2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997
JAN 1,049,870 686,127 505,492 1,111,285 797,058 542,698 572,031 370,031 125,536 34,027 --
FEB 1,117,899 770,132 590,128 919,295 743,488 736,118 555,856 401,035 109,399 34,236 --
MAR 1,217,102 1,039,752 1,227,321 1,545,112 1,613,649 1,404,026 1,207,489 412,559 123,466 38,336 Format Launch
APR 1,552,641 872,169 899,389 1,161,857 1,272,337 1,095,930 631,353 409,192 269,107 42,889 34,601
MAY 1,647,559 1,441,570 1,184,490 1,369,035 1,332,897 950,412
begin inc. DVD/VCR
523,225 453,435 279,756 47,805 27,051
JUN 1,358,130 2,074,938 1,288,518 1,388,971 2,100,432 1,632,032 920,839 654,687 326,668 79,044 29,037
JUL 2,309,692 1,458,099 916,495 1,314,934 999,508 966,129 693,013 537,453 325,151 84,709 19,416
AUG N/A 1,451,303 1,245,027 1,231,961 1,436,878 884,288 673,926 557,617 260,225 81,170 34,021
SEP N/A 2,706,250 2,065,892 3,257,574 2,496,497 2,299,864 1,768,821 1,296,280 501,501 113,558 34,371
OCT N/A 2,427,125 2,371,190 2,322,691 2,491,871 1,704,148 1,516,211 1,236,658 603,048 163,074 56,407
NOV N/A 2,673,950 2,246,882 2,723,920 3,682,691 2,544,130 1,781,048 866,507 449,242 136,908 37,657
DEC N/A 2,186,864 1,606,999 1,653,278 3,027,083 2,330,048 1,862,772 1,303,091 646,290 233,505 42,575
Yearly Total 10,252,893 19,788,279 16,147,823 19,999,913 21,994,389 17,089,823 12,706,584 8,498,545 4,019,389 1,089,261 315,136
U.S. Grand Total 131,902,035
(3/97 to 8/3/07)
Canadian Grand Total (est.) 12,959,234
(estimated at 10% of U.S. numbers)

Note that the totals below will be added into the above chart at the end of each month, and the chart below will be reset to display the new month's weekly data.

Please note that the Total Player Sales numbers on the Bits home page are a weekly running total, and DO include the numbers below.


Previous Month - Weekly Total
(4 weeks)
Current Month - Weekly Total
(5 weeks)
Next Month - Weekly Total
(4 weeks)
Week Ending # of Players Week Ending # of Players Week Ending # of Players
June 8 232,177 July 6 400,911 August 10 473,545
June 15 231,529 July 13 391,154 August 17 546,073
June 22 418,416 July 20 390,558 August 24 521,703
June 29 476,008 July 27 555,884 August 31 N/A
-- -- August 3 571,185 -- --
Monthly Total 1,358,130
(as of 6/29)
Monthly Total 2,309,692
(as of 8/3)
Monthly Total 1,541,321
(as of 8/24)


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